![]() “We think Netflix tends to raise prices when churn is low, and this could stimulate more bullish views around fourth quarter 20 net adds,” he wrote.Įvercore ISI analyst Mark Mahaney echoed that in a Jan. ![]() 18 highlighted that management’s decision to raise prices could be a positive sign for recent subscriber trends. The '3 Body Problem' Scene That's Become a Political Lightning RodĬahall on Jan. When Netflix last raised prices in late 2020, its subscriber count only continued to grow (the global pandemic likely helped). The argument in favor of higher prices is that they underline the breadth of programming and value of the service, while boosting cash that can go into financing or acquiring content. 14 - basic plans will be $9.99 and the next tier will be $15.49 - the immediate reaction from the market was positive: Its stock price jolted upward. So when the streaming giant raised prices on its plans in North America by $1-$2 on Jan. ![]() Netflix launched in Canada in September 2010, charging $7.99 for unlimited TV shows and movies per month.When Netflix raises the price of its streaming packages, Wall Street takes notice. As always we will continue to offer a range of plans so that people can pick a price that works for their budget.” “Members tell us how much they value variety and we’re updating our prices so that we can continue to invest in more shows and films. “Canadians have never had more choices when it comes to entertainment and we’re more committed than ever to delivering an experience that exceeds their expectations,” Netflix said in a statement about Thursday’s price increase. And the premium offers four-screen usage and ultra HD, 4K video. The standard plan allows two screens with high-definition resolution. ![]() The basic plan lets subscribers watch on one screen at a time at a lower-quality resolution. At that time it bumped up the basic monthly plan by a dollar to $9.99, the standard by $3 to $13.99, and the premium by $3 to $16.99. The company’s last price increase in Canada was announced in November 2018. Netflix has cancelled some of its programming recently due to COVID-19 pandemic-related issues, including “Glow,” “The Society” and “I Am Not Okay With This.” The new charges will roll out to existing members according to their billing cycle over the coming weeks.Įxisting members will be notified about the change via email and the Netflix app 30 days before the new prices are applied to them. The company says new members who sign up will see the updated prices effective immediately. Netflix says it’s implementing the price increase so it “can invest more in films and shows as well as the quality of members’ product experience.” The streaming giant says the basic plan for subscribers remains unchanged at $9.99 a month, but the standard monthly plan is going up by one dollar to $14.99, and the premium by two dollars to $18.99. Netflix Canada is increasing some of its prices again.
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